I’m sure none of us, even in our wildest dreams had thought of such a pandemic striking. It’s unbelievable that it is happening to us but it is. This is a global crisis that has impacted every person in this world but it has been particularly harsh to small businesses and entrepreneurs.
This is why I’ve compiled below a few tips to help you navigate your business successfully through this pandemic.
- Establish a remote work option: To run your business effectively in this pandemic, implement a remote work policy that covers when you expect your team to be online or available and how to communicate efficiently (via email, Slack or video call, for instance) and what each team members responsibility will be. Be clear about your expectations from each of your employees so that the quality of their work does not go down.
- Give employees flexibility: You will need to be flexible with your employees’ time. Flexible work benefits companies and employees. Working flexibly can actually increase employee productivity. Stats say in-office workers deal with more workplace distractions than people working from home. Empower your employees and show them respect by allowing flexible work schedules. Try to be as understanding as possible when something comes up and have a backup plan in case you become short-staffed.
- Reduce meetings and travel: This should be mandatory given the current scenario. Try to keep opportunities for exposure to the virus to a minimum. Postpone any team meetings or hold them virtually like most companies are doing, as of now. While physical meetings cannot be entirely substituted, it has many benefits like making access easier for people who have limited budgets or family commitments. Moving meetings online can save attendees time as well.
- Communicate transparently with your customers: Everyone is facing this crisis together, so it’s best to be transparent to your customers about what your business is going through. Communicate periodically about your business’s actions during the pandemic to keep them assured and informed. Detailed, actionable information about any new policies that your business is adopting in this crisis will be useful to them.
As we grapple with the reality that this crisis has bought, we can only hope that it’s temporary. What business owners can do though is adjust to the current climate and brave the storm the best that they can. Because remember, you can lead by example if you put your best foot forward!