Google AdWords is one of the most effective online advertising options to reach new customers and grow your business. However, before you can get started, you’ll need to know how to work with AdWords effectively in order to maximize the return on investment(ROI) from your advertising spend and avoid making mistakes.
First, you should know what Google AdWords is
Google AdWords is the online advertising platform from Google. AdWords is the largest and most widely used online advertising network in the world, and millions of businesses advertise online using AdWords to reach new customers and grow their business.
Advertisers who choose to use Google AdWords can target users across two main networks – the search network, and the Display network. The search network is the pay-per-click(PPC) advertising, in which advertisers bid on keywords that are relevant to their business and have a chance to display their advertisements to users who enter those keywords into Google as part of a search query. Pay-per-click advertising is also known as paid search.
The Display network offers advertisers the option of placing visual banner-style advertisements on websites that are part of the Display network. The Google Display Network reaches approximately 90% of global internet users, a vast potential audience.
Example of Display ad
Now, you may think why to use Google Adwords. Here are the benefits of Google Adwords.
- Get your business found – Whether you’re looking to attract new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.
- Connect with customer across the web – You can reach relevant customers on relevant websites across the web. A range of options let you target by website type, audience type or remarketing, when and where it matters.
- Measurable, Accountable, Flexible – Google AdWords shows how many people notice your ads and what percentage click to visit your website, or call you. With the tracking tools, you can even see the actual sales your website is generating as a direct result of your ads.
- Insights around the clock – You can see how your ads are doing at any time by logging in to your Google AdWords account. To save you time, we’ll also send you a monthly summary listing all the key stats and numbers that matter.
- Stop, start, pause, test – You can tweak your ads, try new search terms, pause your campaign and re-start whenever you like, for free – and all within Google AdWords.
- Advertise locally or globally – Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop.
- Reach the right people at the right time – Your business gets found by people on Google precisely when they’re searching for the things that you offer.
Structure of Google AdWords
The ideal AdWords account is structured into individual campaigns, each of which will have its own ad groups. In turn, each ad group will have its own keywords, unique ad text, and landing pages. The figure below illustrates how an account should be set up for optimal performance:
How to Use Google AdWords: Account Setup
Before you can start advertising on Google AdWords, you’ll need to set up an AdWords account. Setting up a new AdWords account is easy, and takes just a few minutes.
You have the option of creating your account using an existing Google account, or you can create a new account specifically for use with Google AdWords. Then, you’ll specify some basics for your account, such as your location and time zone. Finally, you’ll set up billing details, so Google can accurately bill you every month.
For a guide to setting up your AdWords PPC account, watch the video below
Now that you’ve set up and structured your AdWords account, it’s time to examine the fundamental building blocks of what makes these work – keywords.
As their name implies, keywords are key words or phrases that users enter into Google when performing a search to find the information they need. AdWords works by allowing advertisers to bid on keywords that are relevant to their business so that their ads are shown to users when these keywords are entered. Advertisers bid on keywords, rather than “buying” them outright, because this tool functions in the same way as an auction to ensure that not only advertisers with the largest budgets can succeed with PPC.
Before you can bid on keywords, you need to know which keywords are worth bidding on. This is determined during the keyword research phase.
Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform and even create a new keyword list by multiplying several lists of keywords together. A free AdWords tool, Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.
Whether you’re new to online advertising or an experienced pro, you can use Keyword Planner to lay the groundwork for a successful campaign.
Writing Compelling Ads
Once you’ve identified the keywords that are relevant to your business, all that’s left to do is write compelling, persuasive text ads that simply beg to be clicked.
Although this tool offers a wide range of diverse ad formats, text-based PPC ads form its core.Writing ad text is a particularly challenging task, not least because of the space restrictions that advertisers are subjected to. You only have very limited space to craft a compelling message that speaks to your prospective customers and persuades them to click on your ad.
There are many elements to consider when writing PPC ad text. Your choice of language is crucially important, and can have a dramatic impact upon the tone of your advertisements. Some ads leverage emotional responses such as fear or even comedy to tempt visitors to click on them, whereas others capitalize on special offers to make their ads more compelling.
Note: I will post an article stating how to write Compelling ads soon. Stay tuned ……
Evaluate the Ad
Taking the time to regularly adjust and optimize your account is one of the most important things you can do as a paid search advertiser. However, even if you’re doing everything right, it can be difficult to know just how well your campaigns are performing.
For help regarding monitoring and evaluating ad performance, refer to this link.
How UrbanTimer can help you with AdWords
By now you may have understood the use of Google AdWords and how it can help you grow your business. UrbanTimer can help you with running ads for you using this tool. We can help you targeting the audience and set the right campaign, ad group and ads. We can assist you setting the right budget for the corresponding campaign. Thus, you will be able to grow your business effectively and run your business smoothly without any unwanted overhead.
More to follow ……